Some interesting ideas on practical steps and their impact on public perception to the feasibility of energy and green changes to lifestyle and industry.
It's good for the bottom line in that green is the new black?
We did some early interviews at a conference on energy efficiency, where companies like Goldman Sachs, Dow Chemical, Walmart, Exxon, were all talking about how much money they'd saved and how huge a revenue generator just energy efficiency could be if they could figure out a way to market it.
There are a lot of old laws on the books governing utilities, which are now hurting things in a big way. … What we need are sweeping executive orders to clear the way for new solutions, like (President Franklin D.) Roosevelt did during the (World War II).
You think there's support for that?
No, I don't. That's another reason we made this film. A lot of people think clean energy is anti-business, but a lot of businesses are already doing it.
Right now, as you point out, carbon emissions have no penalty.
But it's expensive. There are a lot of hidden costs to putting carbon dioxide into the air, and society pays them.
How much do we waste?
Experts say 30 percent of energy is just tossed. It's not making your beer colder, it's not making your shower hotter, it's not making your house cooler in the summer.